Feeding Tampa Bay
Branding and Identity
Collateral
UI/UX
Creative Direction
Social Media
Custom Font
Feeding Tampa Bay is the region’s largest food rescue and relief organization, dedicated to ending hunger across a 10-county footprint. To elevate their presence and better connect with modern donors, volunteers, and community members, I designed a comprehensive new brand identity. The overhaul features a redesigned core logo, an updated visual identity system, and an expansive suite collateral.
The core graphic element pulled from the logo is “The Pathway”, representing the journey of both the individual and community. An imperfect line that continues onwar, seemingly unstoppable.
Agency: ChappellRoberts
Causeway Center
A primary reason for their rebrand, Feeding Tampa Bay was creating their new home, Causeway Center. This community hub would be where they could feed Tampa Bay with more than just food. For them, branding isn't just about marketing; it’s a vital tool for trust, dignity, and accessibility.
