Reel of Fortunes is an interactive digital holiday experience designed to trade traditional season's greetings for a bit of playful insight. Moving away from a static holiday card, this project delivers festive cheer with a twist: an animated conveyor belt serving up custom fortune cookies, allowing users to click through, crack them open, and reveal their unique destinies for the year ahead.

Launched via email, the experience seamlessly guided users to a dedicated landing page to claim their fortunes.

Agency: ChappellRoberts