USA Scientific
Branding + Identity
Collateral
UI/UX
Campaign Design
USA Scientific is an industry-leading provider of laboratory products and equipment. Through an extensive branding project, a logo and flexible brand system was developed.
The primary brand element named “the spotlight” was pulled from the logo and expanded to be responsive across the brand. Used both as a pattern and for encapsulating information.
Agency: ChappellRoberts
Brand Awareness Campaign
For their first campaign post-brand-launch, USA Scientific was in need of creating more awareness for their brand. With a new look as well as a refreshed tone of voice, I collaborated to build a concept that was both highly engaging and informational.
The multi-channel campaign spanned photography, social media, digital ads, CTV, and a dedicated landing page — all designed to connect their core audience with product sample kits. The creative concept invited scientists to "create masterpieces of art" using their lab tools. The message was simple: they already create masterpieces of research every day, so why not have a little fun with the process?
